Creating a future-ready workplace in a rapidly scaling

About Dr. Martens

Dr. Martens is a well-known British footwear brand producing footwear, accessories, shoe care products, clothing, and bags. The brand targets individuals with distinctive personal style and shared authentic spirit. Currently experiencing rapid growth while shifting toward D2C business and e-commerce. The company actively builds competencies to support expansion, including creating a future-ready workplace.

The Challenge

Dr. Martens implemented an activity-based working strategy with architecturally diverse workspaces to facilitate collaboration. The organization faced growth constraints:

“In our corporate HQ, we have room for about 220 people; and currently there are 550 full-time employees as well as contractors. Our EMEA division has been growing steadily — so much that the team had to move out to a separate office building.”

— Richard Coope, Future-Ready Workplace Project Manager, Dr. Martens

The challenge involved managing flexible office seating for a rapidly scaling workforce exceeding available desks.

The Solution

YAROOMS desk booking software was recommended by an employee with previous implementation experience. Key features deployed:

• Desk booking software via Microsoft Teams
• Implementation across 3 office locations
• Interactive floor map for visual workplace navigation
• Colleague lookup functionality
• Space booking near collaborators

Results with YAROOMS

Implementation delivered transparency and reduced friction. Employees gained clarity on workplace locations and seating arrangements. The platform provides a seamless way to manage flexible office seating across multiple locations, supporting Dr. Martens’ continued growth and activity-based working strategy.