Transforming the face of modern business one meeting at a time
Do you know somebody who is addicted to getting the latest model phone, car or any other trendy piece of tech that’s on the market? Are they first in line at trade shows with titles like ”The World of Tomorrow” or ”The Future is Now”? Do you have that annoying friend that preaches the gospel of ”life hacks” unto unsuspecting victims? If the answer is yes to any or all of the above then they might suffer from pro-innovation bias.
That can have a great impact on how your company is perceived.
The word branding gets thrown around too easily these days. It started as a business tool and it has become more and more a buzzword. Branding is corporate personality building, nothing more. If you admit that, innovative and out of the box branding ideas should come natural for you and your company’s marketing team.